Experimentation Works / French Lt.’s Woman

Experimentation Works: The Surprising Power of Business Experiments by Stefan H. Thomke

“When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don’t work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind.

That’s what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also, best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organizations prove that experimentation provides significant competitive advantage.”

Pick up a copy at Amazon here.

The French Lieutenant’s Woman by John Fowles

Perhaps the most beloved of John Fowles’s internationally bestselling works, The French Lieutenant’s Woman is a feat of seductive storytelling that effectively invents anew the Victorian novel. “Filled with enchanting mysteries and magically erotic possibilities” (New York Times), the novel inspired the hugely successful 1981 film starring Meryl Streep and Jeremy Irons and is today universally regarded as a modern classic.

Pick up a copy at Amazon here.